Leverage IT to gain a competitive advantage

Differentiating within your industry is essential

Differentiating within your industry is essential for your company to win projects and tenders. Competitive advantages are generated by the extra value that a company can produce for its customers in certain areas, which outperforms competitors.

For example:

According to recently executed research 5 out of 15 factors are related to technology within the construction industry (2022 V. Leontie). If done correctly, you can differentiate yourself from competitors by leveraging IT.

How to win in a competitive market?

Lets take the construction industry for example. This is an extreme competitive market to operate in. It’s not easy to win a tender, let alone execute a project as expected and end up with the expected profit margin. IT can be used to gain a competitive advantage. However, IT doesn’t solve it directly.

IT can become too complex and slow you

Companies nowadays have over 100+ IT solutions. Most of these solutions are standard products (off-the-shelf). These solutions don’t guarantee that the solution fits your organisational needs. 
As a result, workarounds must be created to enable your business to use these within the processes they are used to. Employees have to come up with Excel, forms, and extra admin to make sure your processes are tracked around the IT solution since not all solutions are created for your company’s process. 

Even worse is when customization in IT systems is done, which is becoming too complex. Therefore, creating more customisations takes even longer; therefore, you as a business are locked in, forcing you to work around IT. This is contradictory to the purpose of IT to create more efficiency.

The construction industry is constantly evolving

Technology has become more prominent over the last few years. As a construction company, you can only work with it now: Building Information Modeling (BIM), project management tooling, forecasting, and supply chain solutions technology are accelerating the industry. 
With the recent COVID-19 pandemic, communication tools have been implemented across all businesses and were crucial to ensure businesses could continue with the restrictions. 
You cannot stay behind, and you must have to follow the market standard. We’re not even talking about a competitive advantage. To gain a competitive advantage, you need to outpace your competitors.

Technologies like AI, Augmented reality, Virtual Reality and drones are most likely also being implemented in the next couple of years. If your organisation cannot adopt new technologies, learn to work with them and integrate them into the current working methods/processes. It is most likely that you will fall behind your competitors. Agility, speed and an innovative mindset are essential. However, this can only be achieved when you have the right foundation, and your organisation can adjust constantly.

The solution

It’s simple: You must outpace your competitors to gain a competitive advantage. Let it be on service, price, timing or specialisations.

Outpace your competitors

Outpace your competitors can only happen if you’re faster. Your organisation needs to be agile, which requires the right mindset, method and tools. For IT, you need an IT foundation you can rely on for resilience and stability. 
However, it still offers the flexibility to meet the changing demands of customers, employees and trends in the market.  

Rapid innovation

Leverage technologies like low code, enabling you to create software 70% faster than traditional software development. This will result in you adjusting to the constantly changing world and employee- and customer requirements. Enhance the customer journey, create solutions that fit organisational needs and set up services competitors don’t have. Combining this with new technologies will result in acceleration you’ve never experienced before.

Create a cost edge

Create automation solutions that make an impact by providing solutions created for your organization’s demands together with your business. 

Your business will be accelerated and relieved of complex, manual, and workaround processes from the first release. Start creating a cost edge with a real impact.

Over the last 20 years, we helped numerous companies create a future-proof IT landscape. Here are just a few examples:

“Stimulate innovation by creating application within weeks”
“Share data between 50 applications with more than 1000 integrations”
“Creating a competitive advantage – enhancing the customer journey”
“Build a future proof IT architecture to gain a competitive edge”

About CAPE

With our APAC office in Sydney we  help organizations to digitally transform. We work with you to solve business problems and rely on proven technologies and our battle-tested methodology.

We are a partner for the long run, and we don’t leave you after delivering a project. We’ve succesfully completed more than 350 IT Projects over the last 20 years.

Are you up for the challenge to become ready for the future?

harm-jan oonk - digital transformation expert australia

Are you ready to be accelerated and start making an impact with IT?

Get in contact and schedule a meeting with our lead in Australia Harmjan Oonk.

During this meeting you will learn more how we can help you.

Harmjan-CAPE digital solutions

Harmjan Oonk